Wink bar

Mobile App Design Product Strategy AR Integration
July 31, 2026 Digitizing the customer journey for a premium New York lash brand

Bringing A Premium Salon Experience Into The Digital World

Wink bar had built a loyal customer base through exceptional in-store service. As the brand expanded across locations, it needed a digital experience that made discovering styles, booking appointments, and returning for future visits just as effortless.

Building Confidence Before Every Appointment

Choosing eyelash services can feel overwhelming without seeing the result first. We simplified the decision-making process through visual discovery, virtual try-on, and transparent pricing.

Designing the Complete

Customer Journey

From finding the right location to booking appointments, managing memberships, and staying connected after every visit, every touchpoint was designed to feel effortless.

More Than An App

An Extension Of The Brand

The experience doesn't end when customers leave the salon. The app becomes an ongoing touchpoint that strengthens loyalty, encourages repeat visits, and brings Wink bar's premium service beyond its physical locations.